Video Analysis Research
Go with the flow is a popular and easily recognizable song created by Queens Of The Stone Age. The video strongly represents the rock genre, the male gender and also the bands personal style of “sleaze”, It does this through the use of women guitars and fast cars, stereotypically the basic desires in every male mind. The fact that the band is playing their instruments through out the video is typical convention of a rock video and it also represents the genre, giving off the sense of aggression given off by most rock videos. The producer uses cell shaded cartoon animation through out the entire video giving the ability to make it interesting and stylish.
It begins with the band driving a truck through a desert road in Mexico; the bands guitar based instrumentalist (Josh Homme, Troy Van Leeuwan, and Nick Oliveri) playing music in the back and the drummer (Dave Grohl) in the passenger seat next too Mark Lanegan the driver, the camera frequently displays the mile gauge when ever the song or the bass line picks up speed.
The video sticks to a strict colour scheme of red, white and black; setting a particular mood throughout the video – the video’s designers were inspired by Frank Miller’s Sin City, this will be recognizable to the audience and is being used as a way to engage the audience. The camera movement switches onto josh homes eyes and teeth several times where as you cant see any facial features of the other band members in less its them who is the main focus of the shot, for example when Troy is doing a solo riff or when Mark’s driving is the focus. Though you mainly see Josh’s eyes through out the video, this is likely because he is the lead singer/guitarist of the band so his face is more or less the main focus of the video. He also has a noticeably more varied contrast on his clothes with more white areas then any other members of the band; this draws the viewer’s attention towards him. All of the people in the video are shaded in black, however the woman in the video is shaded in red, this is due to the colour red resembling something that is hot and is commonly associated as a “sexy” colour. The woman in the video is used to make the video seem more attractive and sexy, but at the same time represents the sexual objectification of women for the sake of voyeurism (the pleasure of looking) as is demonstrated in most music videos of this genre and particularly the hip, hop genre.
About half way through the video we are introduced to another car driven by Mexican Wrestlers, this matches the mise en scene as it is based in the desert back roads of Mexico. We see them driving at high speeds in the direction of the car driven by the band. Before the two cars collide to give the effect o the incredible speeds we see a quick variation of shots from the two cars, getting closer and closer at different angles, the drivers of the other car and then finally Josh’s eyes right before they go into a slow motion cut scene of josh and the woman about to kiss, representing the two cars colliding; the art on the fronts of the car merging together into one shape right before a tidal wave of colour fills the screen. Displaying random 70’s style “trippy” images to emphasize the songs finale and whilst looking stylish and sexy. The video is brought to a close by the bands car burst out of the colour leaving a trail of fire as they drive into a giant yellow sun.
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